Episode Details

“Build your authority” feels like advice that’s often given without a solution attached. And it’s SO important to solopreneurs, especially since social media is no longer the best place to build a proper audience. 

That’s why I sat down with Jessica Lackey, a business and operations strategist who’s all about helping solopreneurs like us build real authority.  We talked all about what you actually need to do to build authority – from understanding who you’re talking to, to the medium you use to get your message out. 

Top Takeaways

• Develop a Clear Premise, Process, and Body of Work: Building authority begins with a well-defined message and positioning (your premise), a unique approach to your work (your process), and a public body of work that showcases your thinking and differentiates you from others.
• Focus on Patterns and Behaviors Over Demographics: When identifying your niche or audience, prioritize the patterns, behaviors, and values of those you serve best, rather than just their demographic details. This leads to more meaningful connections and effective authority building.
• Create a Cohesive Body of Work Outside of Feed-Based Platforms: Relying solely on social media can be limiting due to its ephemeral nature. Building authority is more effective on platforms you own—like blogs, newsletters, or podcasts—where your content forms a cohesive and accessible body of work.

Finally, pick the medium you’re most comfortable with – or as Jessica puts it – pick the method for authority building that you’ll actually use.

Show Notes

• Jessica Lackey

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Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help you reclaim your time and run your business without sacrificing your the rest of your life, or your health. 

Start with the free Solopreneur Sweep — a step-by-step method for finding where your business is losing time: https://streamlined.fm/sweep

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Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/