Episode Details

Sponsors

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Show Notes

• 00:13 – We managed to get three editors from the top competing accounting media properties together in one spot! 
• 00:35 – We asked the panel  - what is top of mind in the accounting industry? 
• 01:13 – For Accounting Today, Dan says tax and tech is at the top of readers' minds
• 02:00 – Dan reveals a bit about AccountingWEB's approach to sharing relevant accounting news
• 03:04 – Jess says tax law changes are what keep accountants employed
• 03:48 – Dan says hyper-focusing too much on one specific topic, like tax, means you're missing out on the bigger and more important accounting-industry picture
• 05:15 – Like it or not, Jess says advisory is in your future,
• 06:39 – Dan says accountants need to realize that they're much more comfortable with change than they believe
• 07:47 – Don't forget that small and mid-sized firm owners are entrepreneurs, combining that perceived conservatism with a huge amount of risk
• 08:43 – Jess says the constant barrage of "Do Advisory" advice started with vendors
• 10:53 – Seth notes that there's a dark tech and automated cloud looming over the billable hour 
• 11:38 – The concept of killing the billable hour isn't a new one
• 13:42 – Turn and face the change - The gentleman talk about the transformation from paper to digital in accounting media
• 14:20 – If you want to stay on top, you've got to be willing to meet your clients where they are
• 15:53 – Seth talks about the art of fine-tuning the accounting content to stay connected to readers
• 17:08 – Who's gonna drive you home? The data is - in media, and the accounting industry
• 18:35 – The guys talk "A" words - automation and advisory
• 20:49 – As advisory services start to play a bigger role, the bigger firms are starting to be more selective about their client lists
• 22:32 – Dan's theory - AI and advisory are going to position the smaller accounting firms for bigger success
• 23:41 – Jess says there are three levels, when it comes to the evolution of accounting - Let's do it, Help Me do it, and Leave Me Alone!
• 26:11 – Seth's conclusion - Automation enables greater profitability 

Connect with our guests

• Dan Hood, Editor-in-Chief of Accounting Today: https://www.linkedin.com/in/daniel-hood-3494ab49/
• Seth Fineberg, Managing Editor of AccountingWEB: https://www.linkedin.com/in/seth-fineberg-86aa8663/
• Jess Scheer, Executive Editor of Accountex Network:https://www.linkedin.com/in/jess-scheer-43038610/

Get in Touch

Thanks for listening and for the great reviews! We appreciate you! Follow and tweet @BlakeTOliver and @DavidLeary. Find us on Facebook and, if you like what you hear, please do us a favor and write a review on iTunes, or Podchaser. Interested in sponsoring the Cloud Accounting Podcast? For details, read the prospectus. 

Meet Blake and David in person! 

• November 5-8: QuickBooks Connect in San Jose
• November 5:

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