Podcast Episode Details

Value pricing panel becomes value pricing consultation 🎙 Live at QuickBooks Connect

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Episode 147

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Sponsors

• Intuit QuickBooks https://cloudaccountingpodcast.promo/quickbooks

Show Notes

• 02:05 – Meet Lee and Mary from Breakwater Accounting and Advisory!
• 02:48 – Meet Rhondalynn, author of "Pricing Value" 
• 03:50 – Rhondalynn speaks to some of the challenges when it comes to adopting a value-pricing model
• 05:19 – How can you do value pricing if you never talk about value? 
• 06:21 – Breakwater's challenge in moving to value pricing - really understanding the true value of the services they provide
• 08:31 – Another challenge for Breakwater has been the pricing itself, and how to determine their value on a per-client basis
• 09:29 – People only pay for what they value 
• 10:22 – What does it cost a client - personally, financially, or strategically - to not have a solution to their problem? 
• 11:54 – It doesn't take a lot of time to figure out when clients are solely focused on cost, and not value
• 12:52 – Peace of mind is one of the most difficult values to put a price on
• 14:18 – A large majority of small businesses suffer cash-flow and working-capital pain. Focus on finding ways to solve for that pain, and showing them what they could be saving 
• 15:32 – Rhondalynn gives a practical example of adding value and solving a client's pain point
• 17:20 – The value-pricing conversation is very different than the conversations clients typically have with accountants
• 18:14 – Adopting value pricing means moving clients  towards accountability and action - creating a valuable partnership  

Connect with Lee, Mary, and Rhondalynn

• Lee Leonard Podolsky, President & Founder of Breakwater Accounting + Advisory
  • LinkedIn: https://www.linkedin.com/in/lee-leonard-podolsky-b7958a90/
  • Twitter: https://twitter.com/lee_podolsky 
  • Website: https://www.breakwatercorp.com/
• Rhondalynn Korolak, Managing Director, Imagineering Now
  • LinkedIn: https://www.linkedin.com/in/imagineering/
  • Twitter: https://twitter.com/rhondalynn
  • Website: https://imagineeringnow.com/
• Mary Hambleton, Director of Operations, Breakwater Accounting + Advisory
  • LinkedIn: https://www.linkedin.com/in/mary-hambleton-09a68918/
  • Twitter:  https://twitter.com/MEHamb 
  • Website: https://www.breakwatercorp.com/

Get in Touch

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