Podcast Episode Details

The Coaches 🎙 Live at QuickBooks Connect

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Episode 149

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Sponsors

• Intuit QuickBooks https://cloudaccountingpodcast.promo/quickbooks

Show Notes

• 00:57 – Meet the coaches - Michael Palmer, Michelle Weinstein and Heather Townsend! 
• 01:41 – The number-one concern for accountants and bookkeepers - the art of pricing
• 02:44 – Heather provides a different perspective on the definition of value pricing
• 03:52 – Michelle encounters many accountants who want to double revenue without working on their mindset first
• 04:23 – Michael shares two key factors to getting value pricing right - self-worth and education
• 06:23 – Heather says it's about overcoming the mental blocks first, and then focusing on the growth
• 07:31 – A hard pill to swallow - learning to see your own, or your firm's own value
• 08:58 – Setting your prices too low will ensure that you never get the time to provide true value
• 09:30 – Michelle  says it's often the oldest 'legacy' clients that take up the majority of your time, with little to no profit 
• 11:04 – If you don't choose to deliver value, your competitor will
• 12:14 – In addition to seeing your own value, Heather says it's about freeing up the capacity  and time
• 13:43 – With so many tasks moving to automation, Blake sees capacity in terms of relationships, and the time it takes to maintain those
• 15:29 – Heather runs down a short list of things to micromanage when you want to build your value capacity
• 17:20 – When you're an 'accountingpreneur,' as Michelle names it, there's nobody there holding your hand. It's up to you to learn these skills and tactics and get things done
• 18:45 – If you're perfectly fine with being comfortably numb, you'll never be able to challenge the status quo
• 20:04 – Short-term sacrifices lead to long-term payoffs
• 20:53 -- Find the one thing you can focus on right now, and just do it. Simple, right? 

Connect with Michael, Michelle, and Heather

• Michael Palmer, Ceo of Pure Bookkeeping North America  
  • Twitter: https://twitter.com/1michaelpalmer
  • LinkedIn: https://www.linkedin.com/in/coachpalmer/?originalSubdomain=ca 
  • Website: https://purebookkeeping.com/us/
• Michelle Weinstein, Consultant and Founder of The Pitch Queen 
  • Twitter: https://twitter.com/thepitchqueen
  • LinkedIn: https://www.linkedin.com/in/michelleweinstein/
  • Website: https://www.thepitchqueen.com/
• Heather Townsend, Founder of Accountants Millionaire Club 
  • Twitter: https://twitter.com/HeatherTowns
  • LinkedIn: https://www.linkedin.com/in/heathertownsend/
  • Website: http://www.accountantsmillionaire.club

Get in Touch

Thanks for listening and for the great reviews! We appreciate you! Follow and tweet @BlakeTOliver and @DavidLeary. Find us on Facebook and, if you like what you hear, please do us a favor and write a review on iTunes, or Published on 6 years ago