Episode Details

Thanks to our Partners, NAPA TRACS, Auto-Fix Auto Shop Coaching, and Today's Class Matt Fanslow, lead diagnostician and shop manager, Riverside Automotive, Red Wing, MN. Matt’s previous episodes HERE Matt Fanslow Podcast: Diagnosing the Aftermarket A to Z Dr. David Weiman is the president of Weiman Consulting, a leadership consulting firm in Philadelphia PA. Listen to David’s previous episodes HERE Show Notes

• Watch Full Video Episode
• Introduction to Neuromarketing (00:00:01)
• Consumer Biases and Truth (00:05:01)
• Brain Activity and Marketing (00:06:00)
• Brand Associations (00:09:03)
• Impact of Visuals in Marketing (00:12:47)
• Subtle Influences in Marketing (00:13:19)
• Cheetos Commercial Case Study (00:14:23)
• The Power of Rhymes (00:18:40)
• Actions vs. Words (00:19:37)
• Instincts and Environment (00:24:57)
• Dopamine and Consumer Behavior (00:27:35)
• Creating a Safe Environment (00:31:03)
• First Impressions Matter (00:33:46)
• Discussion on Shop Improvements (00:36:31)
• Creating Emotional Attachments (00:39:19)
• Storytelling in Marketing (00:41:49)
• Customer Experience Anecdote (00:42:30)
• Emotional Memory in Marketing (00:44:08)
• Innovative Customer Engagement (00:45:52)
• Importance of Community Engagement (00:47:37)
• Neuromarketing Insights (00:48:39)
• Closing Thoughts on Customer Care (00:50:13)

Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/ Than