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Smart Discounting: Tactics to help you survive Black Friday, Click Frenzy and Cyber Monday | #002
Description
In this episode of Add To Cart, we are joined by Dave Dennings who was most recently GM Digital Storefront Ops & Technology at Surfstitch. We discuss the upcoming discounting season and how retailers can join participate without giving away all of their margin.
Common questions answered in the podcast include:
- Should retailers participate in mass discounting?
- What are some tactics retailers can use to protect margin while discounting?
- How do you measure the success of sales?
Links from the episode
- 2019 Sales dates
- How to offer Black Friday discounts without killing your business
- Australia’s most popular shopping holidays revealed as e-commerce hits a major milestone
- International retailers rethink Black Friday strategy
- Shopify Plus Holiday Pre-Season Playbook (Sponsored)
This episode was brought to you by…
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: David Dennings from Surfstitch & Clearspace Digital
Dave Dennings was most recently General Manager of Digital Storefront Ops & Technology at surfwear pureplay, Surfstitch. He has a long history in digital strategy and has helped a wide range of clients across technology, operations and marketing. You can contact Dave on LinkedIn.
Email hello@addtocart.com.au. We look forward to hearing from you!
Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.
Sponsor Add To Cart: https://addtocart.com.au/sponsor/
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