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Subscriptions & Micropayments: Turbo Charging the Future of eCommerce | #012
Description
In this episode of Add To Cart, we are joined by Carolyn Breeze from GoCardless. As the trend for consumption over ownership has grown, so has the subscription economy. Carolyn breaks down the ways in which a business can embrace subscription models, increase customer loyalty and generate more predictable revenue. A passionate advocate for smart and democratic solutions to assist our busy lives, Carolyn also shares her vision of a world where micropayments seamlessly support and enhance everyday experiences and goes retro with a story about Reebok Pumps and just how far the online shopping experience has come.
Links from the episode
- Free DTC guide from Shopify Plus (sponsored)
- Klarna (sponsored)
Questions answered in the podcast include:
- What’s driving the recent popularity of subscription models?
- What makes a good subscription service?
- What are the potential pitfalls for subscription models compared to a traditional retail model
This episode was brought to you by…
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Carolyn Breeze from GoCardless
Carolyn is an experienced leader with more than 20 years in the technology sector, including extensive international experience within the payments, fintech, e-commerce, and telecommunications sectors. For more than 20 years, she has been actively supporting brands to amplify their presence in relevant markets, elevate their customer experience, and form long-term partnerships.
You can contact Carolyn on LinkedIn
Email hello@addtocart.com.au. We look forward to hearing from you!
Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.
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