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Product Innovation: How to turn a 4am idea into a million dollar business featuring Chris Meade | #014
Description
In this episode of Add To Cart, we are joined by Chris Mead, co-founder and CRO of CROSSNET. Chris, his brother and a friend came up with the idea for this new game, a mix of volleyball and foursquare (or handball, as Aussie kids know it), after a late night of brainstorming. They built a rough prototype, figured out the rules and played. Almost three years later, the game is in over 300 retail stores, generates over a million dollars a month in revenue and could become an Olympic sport. Chris talks about channel strategy, manufacturing and wholesale, the power of community and all the lessons he learned turning an idea into a thriving business.
Links from the episode
Double your Profits in 6 Months or Less by Bob Fifer
Questions answered in this podcast include:
- What marketing channels have been most effective for you?
- How did you get your product into retail stores?
- What advice do you have for anyone looking to turn a great idea into a business?
This episode was brought to you by…
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Chris Meade from CROSSNET
Chris Meade is the co-founder and Chief Revenue Officer of CROSSNET. Chris is responsible for everything sales related and has helped the company generate 2.25 million dollars in 2019, their first full year on the market. Outside of building and optimizing the CROSSNET website and leading the e-mail marketing department, he has developed relationships with renowned retailers such as DICKS, Target and Walmart.
You can contact Chris on LinkedIn
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