Episode Details

In this episode, Steve Larosiliere interviews George Peña, who shares his journey as an urban logger and woodworker. George explains how his passions for woodworking and falconry intersect, offering a unique perspective on craftsmanship. He discusses the complexities of running a sawmill, the challenges of marketing his business, and his goals for future growth. George highlights the value of collaboration with other trades, old-world techniques, and the philosophy of pursuing work that you love.

Key Takeaways

• George has been in the urban logging business for seven years, primarily milling redwood for outdoor structures.
• His interest in woodworking began with creating equipment for falconry, which he also practices professionally.
• He operates a portable sawmill and is searching for a permanent location to expand his operations.
• Marketing remains a significant challenge, though his business thrives on word-of-mouth and local referrals.
• George emphasizes the importance of collaboration, community, and the philosophy of loving your work.

Chapters

00:00 - The Journey of an Urban Logger

02:52 - Milling and Woodworking: A Craftsmanship Perspective

06:04 - Falconry: A Unique Profession

09:08 - The Business of Sawmilling

11:56 - Marketing Challenges and Strategies

14:58 - Future Aspirations and Growth

17:57 - Collaboration and Community in Craftsmanship

20:51 - The Philosophy of Work and Passion

FULL PODCAST FOLDER: https://drive.google.com/drive/folders/1X2dyqIdD1ls0nDLQU1u33NuwFis8Bhw-?usp=drive_link

Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/

Connect with George at:

https://www.instagram.com/oldlakemillandlumber/