Episode Details

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Hello, and welcome to "Beauty and the Biz," where we'll discuss going from academia to independence. Additionally, we'll discuss the general business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I'm also a consultant to plastic surgeons, helping them get more patients and more profits.

Presenting today's episode titled, "From Academia to Independence — with Shabnam Ghazizadeh, MD."

Hello, and welcome to "Beauty and the Biz," where we'll discuss functional cash pay in Mexico. Additionally, we'll discuss the general business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I'm also a consultant to plastic surgeons, helping them get more patients and more profits.

Presenting today's episode titled, "Functional Cash Pay in Mexico — with Dr. Gabriel Garza Martínez."

Hello, and welcome to "Beauty and the Biz," where we'll discuss functional cash pay in Mexico. Additionally, we'll discuss the general business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I'm also a consultant to plastic surgeons, helping them get more patients and more profits.

Presenting today's episode titled, "Functional Cash Pay in Mexico — with Dr. Gabriel Garza Martínez."

Obviously, the journey from academia to private practice isn't always a straight line. Instead, it's a bold leap of faith.

Without a doubt, Dr. Ghazizadeh, a young facial plastic surgeon, took that leap. As a result, she is carving her own path in the world of private practice in one of the most saturated markets in the country—Newport Beach, CA.

Then, after completing her rigorous training, Dr. Ghazizadeh transitioned out of academia. Then, she joined an established private practice as an associate. Correctly, she believed this was an opportunity to build her cosmetic practice with the flexibility and creativity she longed for.

However, growth takes time. Additionally, to gain more surgical experience and supplement her income while building her practice, she made another savvy move. Specifically, she began moonlighting at Kaiser Permanente. As a result, this gave her the opportunity to hone her surgical skills, see more cases, and maintain financial stability—all while steadily growing her own patient base.

Furthermore, this arrangement allows her to benefit from an existing infrastructure. Moreover, it helps her build her personal brand and patient following, while being a mom to two young kids. Phew!

P.S. How well are you leveraging your practice assets?

Specifically, I've created a quick, 7-question quiz to help you find out. To be sure, this isn't just any quiz—it's designed specifically for plastic surgeons to measure how effectively your practice retains patients, drives referrals, and maximizes their lifetime value.

Additionally, here's why you'll want to take this quiz (if you haven't already):

• Firstly, discover hidden opportunities to boost your revenue and grow referrals.
• Secondly, benchmark your retention and referral strategy against industry best practices.
• Thirdly, receive personalized insights to help you turn patient loyalty into a steady stream of new revenue.

Finally, it'll take less than 2 minutes, and your results (which I will share with you next week)