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Discover the unexpected desires of holiday shoppers this season
Description
The retail landscape is changing as holiday shoppers prioritize value and convenience. A recent Shopify survey reveals that approximately 60% of shoppers plan to start their holiday shopping before Thanksgiving. Price sensitivity increases, leading consumers to compare prices across retailers. E-commerce continues to dominate with a significant share of sales. Many consumers leverage online tools for price evaluation and streamlined purchases. Mobile shopping rises, with about 40% of shoppers using mobile devices for transactions. Shoppers seek options like free shipping and easy return policies, impacting their buying decisions. Retailers must adjust their strategies to align with these evolving consumer preferences.
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