Episode Details

With so many people focusing on New and Noteworthy, I wanted to see how many people use New and Noteworthy. So I asked people how they found new podcasts and here is what they said.

The number one way was hearing the podcaster being interviewed on another podcast. This data is from 100 respondents from my email list, and from social media. So it order with the number one answer first it was

I heard them interviewed on another podcast

I searched the app for my topic

I heard about it from a friend (word of mouth)

Other

The Internet (Google, Bing) Search

The "other" responses were (and I'm summarizing) more or less "Word of mouth." Meaning the podcast host they were listening to mentioned them, or they heard about it on Twitter, Pinterest, etc.

So if one of the top ways to grow your audience is to appear on other podcasts, how do you get booked on other shows? Well, we are going to dig into a smart way of setting yourself up to be booked on other podcasts.

OK, there must be some new course, or guru telling people how to contact people to be potential guests. Here is the format

1. Tell people how much you love the show
2. Tell them your story
3. Tell them what topic you can talk about and how much my audience is going to benefit.
4. Kiss the butt of the host and tell them what an honor it would be on the show.
5. Drop a hint about the book or course you have, and how my audience would benefit.
6. Promise to promote.

They are missing one key ingredient

When you start off the email with “I have heard some fantastic things about your radio show, congratulations on your success!”

Again, do some homework, or better yet, go by the book Stop Chasing Influencers: The True Path To Building Your Business and Living Your Dream

Search for your topic in iTunes, Google, etc. the idea is to see who is in the space. Who is the leader in your space? Search for their name in iTunes and see what podcasts they have appeared.  You could search for New and Noteworthy as these people are probably more New than Noteworthy (and hungry for guests) Realize your interview will be evergreen. So if someone goes back to get the back catalog, you will be included.

Find influencers in your niche: Look for books on your topic in Amazon, and in Amazon there is a "Customers also bought these items" area. You should probably see other authors names who are also involved with your topic.

Make a list and check it twice

When you find a podcast, look and see the date of their last episode. If they have podfaded, you might consider contacting them to see if you could take over the show. In general, people who haven't put out a show in months, are more than likely not coming back.

Start a spreadsheet with the following information

• Website Address
• Twitter Handle
• e-mail address

The average Twitter followers per user is 208. According to an article on Sumome you can look at Twitter followers using the following scale: