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How to Start a Podcast Network: The Good, the Bad, the Ugly
Description
We all want more listeners. We feel we have tried everything (have we?) and one option that all the "big" shows seem to have in common is they are part of a Podcast Network. Many of these require large amounts of download that your show may not achieve. You may be thinking of starting your own Podcast Network. I've interviewed some friends of mine recently (and some over the years) about their networks and assembled all that information into this episode. If creating a podcast network is not for you (it is a lot of work) you may be thinking that joining a network is a better choice. I share some things you might consider before joining.
Sponsor: FocusriteI got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in.
If you want a backup copy of your recording, plug a cable into the monitor out and send the signal to your portable recorder.
It's built like a tank and is a lovely shade of red.
Check out the interface selector tool that helps you pick the right model for you at their website.
Podcast Network Interviews:
- Glen Hebbert - Horse Radio Network
- Daniel J Lewis - Noodle.mx Network
- Mignon Fogarty - Quick and Dirty Tips
- Christopher Brian Jones - Trek.fm
- Stephen Jondrew - Gonna Geek
- Chris Nesi - Education Podcast Network
So You Want to Start Your Own Podcast Network
5:10
You need to be able to answer the question, "Why do you want to start a podcast"
There are two type of networks. One is run as a business, and the other is focused more on cross-promotion (or a mixture of both).
14: 40 A network where the shows are around a single niche (Horses, hiking, dancing, education, microbrews, etc) are easier to monetize, easier to optimize on the web.
Naming your network should be obvious. A cryptic name will slow the growth of your network.
16:17 Create two logos (square and rectangle) and keep it simple. Make sure it looks good small, or huge. Don't make the logo yourself unless you're a designer. Check out podcastdesigns.com (tell them the School of Podcasting sent you) and there are other services like Kappa 99, 99 Designs, where many artists create your artwork and you select the best. I recently used Kappa99 for my Six Shooter podcast and used their "one time jobs" (under the More menu) to have my artwork d