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How To Rebrand Your Podcast Without Losing Your Audience
Description
You picked a name for your podcast (need help with picking a name, check out this episode of Your Podcast Consultant) and you've decided that maybe you went a little too "inside baseball" and you want to change the name of your podcast without losing your subscribers.
How To Change Your Podcast NameStep one would be to let your audience know what is happening (you might even get them involved in voting for a new name). By letting them know ahead of time they don't freak out when they go to listen to your show and can't find it under the old name.
4:00 Rebranding your podcast is not that hard. In its most primitive steps you:
- Change your artwork (making sure to use a different file name for your new artwork)
- Change your categories (if you want to)
- Change the email address (if you want to)
- Change your website address (if you want to)
- Change the author name (if you want to)
Keep in mind may take up to 24 hours for the changes to appear in the apps
In Libsyn.com the steps are:
Go to Settings > edit show settings and here you can update your show name, website, and artwork (as well as the description for the Libsyn directory).
If you are uploading new artwork, make sure the file name is different than the current artwork ( for example, logo.jpg needs to be logo2.jpg ) and click save
Then go to destinations > edit > Libsyn classic feed and adjust your categories, summaries, owner/author/email information and click Save
With 24 hours any directories using your feed should update.
Kentucky Fried Chicken to KFCYour podcast is a recipe - not a statue. So similar to the time when the Kentucky Fried Chicken Restaurants changed their name to KFC (hoping people would forget their name had the word FRIED in the middle of their name). There might be a new coat of paint on the outside. There might be a new sign out front. Inside you have the same food (an in this case they added a new menu item that still fit in with the other items)
So when the audience went to the same location, they saw a new sign, a new menu item, but really nothing much changed
When a podcast listener fires up their app it goes to the same location (your feed) and sees a few new things, but really nothing much has changed. They don't have to do anything.
Because of My Podcast Kenn BlanchardKenn Blanchard of the Black Man with a Gun show has been asked to share 100 episodes for a new Black Podcast Project for the Society of American Archivists Journal. Check out at www.blackmanwithagun.com
Homework: Question of the MonthWhat ideas do you have for a podcaster celebrating a milestone episode (50, 100, 200, etc)?
Watch to Watch: My Next Guest Needs No IntroductionThe new season of David Letterman's My Next Guest Needs No Introduction has two great examples of SHUTTING UP.
When he is interviewing Ellen Degenerous he gets to the subject of her stepfather who he describes as a bad man and then SHUTS UP. Ellen is uncomfortable and not sure if she should share, and he DIDN'T SAY A PEEP.
In a different episode, he is interviewing Tiffany Hadish who is explaining how good it felt to get her first suitcase so she didn't feel "like a piece of garbage." Here again, Dave SHUTS UP, and lets her share he insights and feelings. He doesn't chime in. He lets his guest share, and at the end, all he said was "Beautiful."
Remember when you're interviewing someone the goal is to make your guest comfortable, and free to share anything in a judge free zone. It's about THEM not you.
Apple Announcements: What It Means For YouApple announced that