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Fine Tuning Your Content With Audience Surveys

Fine Tuning Your Content With Audience Surveys

Episode 681 Published 7 years, 1 month ago
Description

I had not "take the temperature" of my audience in a while so I put together a quick survey. I use Google Forms, and did some number crunching in Excel, and made a report using Mail Merge in Microsoft word so I could easily consume the data.

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What My Audience Let Me Know

Audience:

Audience 80% Male 20% Female

Age: 31-40 41% 41-50 41% 61-70 18%

How far they listen 7% Listen to at least 75% 93% listen to all of it

Do You Currently Have a Podcast? Yes - 90% No - 10%

Perfect Length of Podcast? 0-29 3% 30-45 59% 46-60 28%

Have you ever told a friend about the School of Podcasting? Yes - 90% No - 10%

What Do You Like About the Show:
  • Question of the month and your knowledge of podcasting
  • Learning the best ways to podcast
  • The up to date changes that would affect the day to day podcaster.
  • You consistently provide concise, actionable advice to help podcasters be successful.
  • Interviews with interesting podcasters  and how-to content
  • Multiple topics and specialized guests this way I can identify with other podcasters who’ve encountered the same trials & tribulations in connecting with their audience
  • I really like the real-world examples you cite of how people have made (or are making) their podcasts successful.
  • The high-quality production, how much you assuage my concerns about podcasting, identify speech patterns that drive me crazy, and overall the feeling that you're actually talking to me.
  • General updates on how and with what to create, manage, and grow your podcast and audience
  • I like your honesty and transparency most. The topics I enjoy are tips on creating content and marketing content.
  • Honest Information about growing audience and sponsors
  • I like the honesty, the fact you'll tell the truth and also aren't afraid to give your opinion. Specific sections, I like when you do anecdote, which is odd as I didn't when I first started listening. Just goes to show not to change your format.
  • The interviews, also gear talk when you have it.
  • Just listening to Dave talk with excitement about what's important to him.  I always enjoy the Because-Of-My-Podcast stories.
  • You think about the person who is just starting out and the people who have been at it a while. (so helps me learn as a newbie, but also stretches me to research other things). Love how you use sound effects. Think it captures attention well!
  • Expert interviews, and Last Five in Five (bring it back!)
  • The analogies, which helps anyone at any level understand the picture you are trying to paint (even the painting with peanut butter)
  • The interviews with industry personalities and gear/service reviews. But most of all, it's just your personality that keeps me listening.
  • Your humor,  varied topics, pace, transitions, and awesome ideas and content.
  • I love the end of episode bloopers.

What you'd Like to Change:
  • The same podcasters on all the time, how about some variety? For example, if the horse podcasting guy is on, I turn the show-off, sorry, but it's just not my thing. Other than t
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