Episode Details
Back to EpisodesNBCUniversal’s Chairman, Advertising & Client Partnerships, Linda Yaccarino Only Wants to Shake Up Measurement, the TV Ad Experience, and the Industry's Fundamental Business Model
Season 1
Episode 1
Published 5 years, 9 months ago
Description
NBCUniversal’s Linda Yaccarino discusses the company's ambitions for its video service Peacock, and why she's convinced advertising will play a vital role in the streaming wars. Yaccarino also breaks down how marketers have been responding to the Covid-driven economic slowdown and what she thinks that will mean for the future of the TV upfront model.
Produced by Kenya Hayes