Episode Details
Back to EpisodesTV Advertising is Finally Becoming More Data Driven - Which Means Everything About the TV Ad Business Needs to Change
Season 1
Episode 11
Published 5 years, 6 months ago
Description
Nicolle Pangis, CEO of Ampersand, discusses how traditional media companies are trying to accommodate brands who want to bring the same kind of targeting they use in digital to TV. But, Pangis believes this shift, along with pandemic, will cause the TV upfront to change radically, while forcing agencies and brands to consolidate many of their ad buying operations. Pangis also talks about how big changes in consumer tracking may upend many norms in programmatic advertising.
Guest: Nicolle Pangis
Host: Mike Shields
Producer: Kenya Hayes