Episode Details

In this episode, Barbara Hales and Travis Lee discuss:  

• Why 3D mail is opened and read while traditional direct mail goes unopened and directly into the trash can.
• How to use 3D mail to attack new customers, keep existing customers and reactivate your lost customers.
• Proven techniques and strategies to consistently positive returns of 200% to over 3500%.

 Key Takeaways:  

• Americans see between 3500-4000 marketing messages each a day.  
• 3D mailing gets over the big challenge companies face with marketing by commanding attention and increasing the rate messages are read, heard or listened to by the customer.
• A direct mailing campaign using 3D mail may cost more than a flyer using regular postage but can be equivalent to the cost of publishing a glossy brochure.  

“People respond to things that are fun, unique, interesting and different.” —  Travis Lee  

   Transcription

002 Travis Lee – You’ve Got Mail!
Increase Response Rates Through 3D Mail Marketing

 Barbara Hales:             Hi, this is Barbara Hales with another great episode that we have for you. We’re going to be talking today with Travis Lee. Travis Lee is internationally known as an expert in getting direct mail delivered, opened, and read. As co-founder and president of 3D Mail, he generates huge returns for thousands of businesses each year with his innovative and effective marketing strategies. His techniques and strategies consistently provide positive returns of 200% to over 3500% for his clients, wow. He is the go-to guy to many of the top marketers in the country for 3D Mail ideas and implementation. He spent the last eight years creating some of the most successful direct mail campaigns, specifically designed to give small businesses and entrepreneurs a leg up against the competition. He was the creator of 3D Mail direct marketing system through which his company provides specialized direct mail and ready to use sales letters to thousands of clients around the world. We’re lucky to have Travis Lee on the show today. Welcome.

Travis Lee:                  Thanks, Barbara. Thanks for having me. Excited to be on the call with you and all your guests today.

Barbara Hales:             Okay, so I’d like to dive right in here. Could you please tell my listeners what is 3D Mail?

Travis Lee:                  Yeah, that’s a great question. When we say 3D Mail … so first off, we’re talking direct mail, right? So not email, not modern mail, I guess you could say. We’re talking actual direct mail in your mailbox. Specifically 3D Mail, we’re talking three dimensional mail. So, if you think about most of the mail that you get, it’s in an envelope, it’s a postcard. If they get really creative, they might send a little tube mail. I’m sure you’ve received those as well. But when we say 3D Mail, we actually mean three dimensional, mail that has length, width, and depth.

So, we do things like … well, so let me give you an example. So, we have what we call grabbers and enclosures. One of our main staples, and I’ll show it to you real quick, is a boomerang. You might be wonderin