Episode Details

In this episode, Barbara Hales and Greg Rollett discuss:  

• The importance for business professionals to own their own media content
• Cost-effective strategies to create, post and promote online media
• How media sets businesses apart from competitors within the same field

 Key Takeaways:  

• A professional’s most effective marketing tool for building relationships with clients is utilizing videos
• Videos need to be produced consistently and on an established frequency to continue engaging clients   
• The strategy for building an audience for media visibility is to upload it to Facebook, YouTube and Over the Top apps including Apple TV, Roku, and Amazon.  

“You should be good at what you do, you should take care of your patients, you should have good customer service, but that’s not good enough. What is good enough is ‘Do I have a relationship with my doctor?’.” —   Greg Rollett  

   Transcription

004 Greg Rollett- Owning Your Own Media

Barbara Hales:             Hi, this is Barbara Hales. We have the good fortune to be speaking today with Greg Rollett. Greg, you have the Ambitious Academy. Could you tell us how that came about?

Greg Rollett:               Kind of a long story, but I’ll make it short. I promise is that we were hanging out with a guy by the name of Peter Diamandis is who is the founder of the X Prize and one of his hobbies since he’s bored is he sends rocket ships to asteroids and mines them down to the earth. That’s his like side gig, side business if you will.

We were in his office on a consulting day and he was with myself, my business partner Nick, and we were doing all this stuff in the media, but we were buying media. Meaning that when we were running ads in magazines, newspapers, we were renting their media and he said, “Hey, if you really want to grow exponentially, you should own the media instead of playing on someone else’s media.”

It was a really interesting concept to us and Nick and I started brainstorming, starting playing with it, and an opportunity came up to buy ambitious.com and we went forward. We purchased it and we decided that we wanted to build that into our own media network. That way we own and control the media. Now over the past, so we just had our two year birthday with that as we’re recording this. Now, the cool thing is we now have over 75 online courses of which your is one of them, Content Marketing Made Easy.

We have over 75 courses. We now have over a dozen TV shows that we host on the network and it’s really become this place that entrepreneurs, experts, professionals can come and create content, but also have a home for their content. It was this idea of owning the media instead of using someone else’s media. Which I think is really important for the professionals that you work with because again, a lot of them they’re running newspaper ads there, which is someone else’s newspaper. You don’t own that newspaper, you’re buying time in there. By doing things like you’re doing, like with this podcast, with your newsletter, with