Episode Details

In this episode, Barbara and Pat Quinn discuss:  

• The big thing that most people miss when telling their story.
• The two types of presentations that do not attract clients.
• Why recording the audience is more important than recording the stage.

Key Takeaways:  

• Structuring your story means what you put in the beginning, middle and end. Two messages with the same content structured differently is an entirely different story.
• Each presentation’s framework needs to be structured to get a response from the audience, not of accolades but authentic engagement.  
• You need to know who your audience is and the problem you are solving for them before writing your signature presentation.  

“I’m such a believer that your signature presentation can be the fastest and best tool that you have to market your business.” —  Pat Quinn

Transcription

005 Pat Quinn- The Signature Presentation

Barbara Hales:             We have the great fortune to have Pat Quinn with us today. Pat Quinn has been entertaining, inspiring, and educating audiences for over 30 years. As a former professional magician, Mr. Quinn learned the art of commanding a stage early in his career. He has consulted with professional speakers, pastors, and business leaders to help them improve their presenting skills and more effectively deliver their messages. Pat, I know you believe that speaking is the fastest way to grow your business or practice. Each person’s story is where one can create powerful connections, and the most effective way to do this is through a high converting signature talk. So how do you bring out the best story in professionals that consult with you and how do you get them to craft it most effectively?

Pat Quinn:                   Well, thanks for having me on today. I love being on this because I’m such a believer that your signature presentation can be the fastest and best tool that you have to market your business. I think when you’re thinking about telling your story, people miss one big thing, and the one big thing that they miss is structure. Structure in how you tell your story. Structure means what do I put in the beginning? What do I put in the middle, what do I put in the end? Structure makes all the difference in the world. We can have two different speakers telling pretty much the same story but in a different order with the parts mixed up, with the stuff that should be in the middle, in the beginning and the stuff that should be in the beginning and the end, and they’ll get completely different results.

I didn’t get my start as a professional speaker. I actually got my start as a professional magician and worked magic for 10 years. After that I thought I should probably get a real job, so I became a public school teacher. I taught high school math for 12 years. During that time, I picked up an advanced degree in how adults learn, and so I really bring two things to the table when I’m helping someone craft their story. The first is a little bit of stagecraft from my years of doing magic, but the second is a real understanding of how adults learn. What happens inside the brain as an adu