Episode Details

In this episode, Barbara and Annie discuss:  

• How to identify media assets and how it impacts the PR strategy for each client.
• Why traditional type of thinking about publicity no longer works to empower authors and experts.
• Strategies to elevate your profile, media bio, and branding through the use of substantial brand media assets.

Key Takeaways:  

• The combination strategy of mindset and media placement that helps experts to leverage their publicity.  
• A 10 is the optimal level of performance that your credibility, social relevancy, credentials, and media bio can bring you.  
• Big brands on your web page and in your media bio, while pursuing new opportunities, or new clients, is going to be the factor in allowing you to outperform everyone else in your industry.  

“The way to get more publicity is you have to create it yourself.” — Annie Jennings  

Transcription

006 Annie Jennings- The PR Strategy

Barbara Hales:             Hello, we have the great fortune today of having Annie Jennings and also Stacy Koufman from a PR company with us today to discuss the benefits of PR and how you too can get great benefits from it. Annie Jennings provides authors, experts and speakers with the number one big cities only radio talk show campaign with a performance guarantee and unlimited media training, bookings also include regional and nationally syndicated radio shows. Annie and Stacy are associated with all of the major TV networks, ABC, Fox, NBC, CNN, CBS, NPR, as well as all of the major written word outlets such as the Washington post, the New York times, the wall street journal, the street, the Philadelphia Enquirer, and even the Huffington post. Welcome Annie and Stacey.

Annie Jennings:           Well thank you Barbara. It is certainly my pleasure to be here and I think a very good question to ask today is how do your listeners get more publicity for themselves? Okay, very good. Now the answer to that is it, I don’t know if people are going to like this because it seems a little weird, but I’m going to explain it in great detail. The answer is that you have to create it for yourself. Now, what you might be thinking, no one else can do it for me, now is the time to be your own boss. You’re responsible for your own publicity, your own success.

Now, I want to just emphasize the fact that anyone can be successful once they own the fact that they have the power in their own hands to control their success and they can learn the strategies, there’s no question. We have plenty, I could write an encyclopedia on this publicity strategies, but I like when authors own their own success and they don’t look for that magic bullet, that one placement is going to make them successful.

It’s a combination of strategies and placements and media placements and the mindset of success that really helps authors learn to leverage their publicity that they do have and attract much, much more.

Barbara Hales:             I think that’s great advice, but I noticed that you took two clients even just today, John and Natalia. What you did is you put them with their articles o