Episode Details

In this episode, Barbara and Kevin discuss:  

• The importance of mapping out a plan based on a client’s needs.
• How hiring a medical strategist with the experience of owning a practice provides a deeper understanding of the patient’s needs.
• Understanding how to navigate the fine line between marketing and compliance requirements of the FDA and HIPAA regulations.

Key Takeaways:  

• Getting ahead of the competition requires boosting search engine optimization, increasing their ranking, getting their message out and strengthening their brand.  
• They’re promoting health and curing patients, but they’re not necessarily very knowledgeable about the latest techniques in developing business strategies.  
• The three most prominent challenges professionals encounter today are time, understanding business strategies and regulatory compliance requirements.

“My mission is also to improve communication between patients and the healthcare community, which would foster improved patient understanding, engagement and compliance.” —  Barbara Hales  

Transcription

007 Kevin Harrington- Barbara Gets Interviewed by a Shark

Kevin Harrington:       Hi, I’m Kevin Harrington, an original shark from the hit TV show, Shark Tank. And with me today is Barbara Hales, MD, author of Content Copy Made Easy. Now Barbara, great to have you here today.

Barbara Hales:             It’s a pleasure to see you today.

Kevin Harrington:       All right. Great. I want everyone out there to know a little bit about you, who you are and what you do. So just give us a little overview.

Barbara Hales:             Named America’s Leading Medical Strategist, I’ve been seen on ABC, NBC, CBS- Fox, PBS,  even cited in Newsweek. As a health expert,  I help professionals get their message out to help promote themselves-

Kevin Harrington:       Ah.

Barbara Hales:             How to market effectively using healthcare marketing.

Kevin Harrington:       Healthcare marketing. So, you work primarily with doctors?

Barbara Hales:             That’s correct.

Kevin Harrington:       Right.

Barbara Hales:             All types of doctors and healthcare facilities. But as a Medical Strategist, my mission is also to improve communication between patients and the healthcare community, which would foster improved patient understanding-

Kevin Harrington:       Right.

Barbara Hales:             Engagement and compliance.

Kevin Harrington:       Gotcha. So, no matter what kind of doctor, MD, chiropractor, dentist, you’re going to help strategize on how to communicate your message out to the marketplace. And is this positioning them as experts in the market, or are they getting leads, publicity? How does it all work?

Barbara Hales:             What we do is we sit down and map out a strategy for them-

Kevin Ha