Episode Details

In this episode, Barbara and Dr. Williams discuss:  

• How the “new patient experience” relieves anxiety for patients and builds trust. 
• How web-centric marketing strategies will increase website traffic. 
• Growing a successful practice through patient referrals and hiring associates. 

Key Takeaways:  

• The principles of effective dentistry practice can translate across any business. 
• Connecting with clients is essential to understanding their goals and perception of their dental situation. 
• Until recently, redox molecules could not be stabilized or manufactured for supplementation. 

“They know who I am when I walk through the door; they’re going to be meeting a friend, not a stranger.” – Dr. Bill Williams 

Transcription

009 Dr. Bill Williams- The $10k A Day Dentist

Barbara Hales:             Today, we have the extreme pleasure of interviewing Dr. Bill Williams. Dr. Bill Williams is the founder of Solstice Dental Advisors and Director of the 5M Mastermind, where dentists learn to be $10,000 a day producers and how to market and manage multimillion dollar practices. Wow. Over 44 years in practice, he has been a noted international speaker, business coach, number one bestselling author, and clinician, and still maintains a thriving private practice in Suwanee, Georgia. He is a master of both the AGD and ICCMO. He was a Small Business Person of the Year in 2005, and received the Ron Lamb Award from the Christian Dental Society as the Outstanding Missions Dentist in North America in 2007. Not only that, he’s a certified Guerrilla Marketing Instructor and a certified trainer for Bio-Dent’s Ultratooth Implant System. Wow. Takes your breath away, doesn’t it?

Bill Williams:              I feel tired after listening to that introduction. I think I’ll go lay down.

Barbara Hales:             Well, over his 43-year career, Bill was a dentist who was a founder or one of the founders of the Stone Mountain Dental Group, the Atlanta Craniomandibular Society, the TMJ Framework, the Solstice Research Group, Suwanee Dental Care, Web Central Dental Marketing and Design, Kenya Medical Outreach, and Solstice Dental Advisor, as well as being the Top Gun Dental Conference. My, we’re really interviewing a superstar here today. He’s noted author, including number one best sellers Marketing the Million Dollar Practice, Smile 360, A Patient’s Guide to Cosmetic Dentistry, and the $10,000 a Day Dentist. It’s amazing with all of that, that he’s still had time to be married to his wife Sheila, or shall I say she still stayed married to him for 42 years, and they have two sons, Will and Tyler, plus two grandchildren, Harper and Jude. Welcome, Will, and thanks for being here today.

Bill Williams:              It’s good to be here, Barbara. Thanks so much for inviting me to the Medical Strategist. Is this a parlor where we’re going to sit and talk about teeth, medicine, or what?

Barbara Hales:             Well, we’re just going to talk about marketing, dental practices, and a little bit of homespun fun at the same time.

Bill