Episode Details

In this episode, Barbara and Clint Arthur discuss:  

• How to become a celebrity entrepreneur in five steps. 
• Why becoming a bestselling author and award recipient builds credibility as an expert in your field. 
• What local TV, news, and talk show appearances mean to your customers and prospective clients. 

Key Takeaways:  

• If you don’t have good enough marketing, then the people who are supposed to find you are not able to. 
• Celebrity attachment, photos with famous people, influences your status as a celebrity entrepreneur. 
• Being a celebrity entrepreneur solidifies your positioning in the market and will attract more clients to enroll in your programs and practice. 

“If you believe in what you’re doing, then you owe it not just to yourself, but to the people you serve, to get the best marketing you can and put it out there in the most effective way possible so that you can help the people you are here to help.” –  Clint Arthur  

Transcription

011 Clint Arthur- From Expert to Celebrity (Part 2)

Barbara Hales:             We’re here again today with Clinton Arthur, the celebrity entrepreneur, and as you remember, the one that is going to get you to become a celebrity in your field. Clint, I hear that you have some new things going on these days with your methodology. Can you tell us a bit about it?

Clint Arthur:               It’s super exciting, Barbara. I came out with my new book, Celebrity Entrepreneurship, and it’s really just summation of my whole life. I put my whole life in this book. I wrote the book because I’ve been using these different techniques, and then, when I was getting ready to publish the book, I, unfortunately, found out about the death of one of my friend’s father’s. And when I was flying out to California for the funeral, I started writing about him and my relationship with him and how he changed my life, and I realized that he had been the major influence in my whole life. He had been the one who got me interested in becoming a movie star and a filmmaker and was really the impetus for me to move to California a long, long time ago to pursue the Hollywood dream. And then, he won an Academy Award. You probably saw his first movie, which was called Porky’s. Remember that movie?

Barbara Hales:             Oh, yes. Everybody heard about that movie.

Clint Arthur:               Everybody knew that movie.

Barbara Hales:             Yeah.

Clint Arthur:               That was the fifth highest grossing movie of 1982, but that’s not going to win any Academy Awards. But when I went out there in 1984, I saw his movie Platoon as a screening…

Barbara Hales:             Another great movie.

Clint Arthur:               …before it even came out. And then, he won the Academy Award for Platoon. And man, oh man, oh man. That made him a celebrity entrepreneur. And when I looked at his career and the things that he accomplished as a result of Platoon, which made him the go-to producer in Hollywood. After that, he produced The Fugitive with Harrison Ford, the Devi