Episode Details

In this episode, Barbara and Geoffrey discuss: 

• The recent resurgence of storytelling.  
• Key techniques for storytelling. 
• The importance of making storytelling part of your arsenal.
    

Key Takeaways: 

• Avoid teaching information, details, or tangents within a story. Let the story be the story. 
• Use epiphanies and descriptive language to connect to your audience. 
• Ted and TedX talks happen all over the world – if you can get in, it’s a game changer and will make you stand out from the crowd.
    

“Imagination does not need any screen to let it come alive.” —  Geoffrey Berwind
 

Transcription

013 Geoffrey Berwind- Storytelling for Connection

Barbara Hales:             Welcome to another episode of marketing tips for doctors. We have a great episode for you today with Geoffrey Berwind. He’s one of the foremost experts on how to use the power of storytelling to make strong connections with your clients and audiences. Jeffrey co-created the award-winning storytelling project called Once Upon a Nation for historic Philadelphia and has coached thousands of authors, business owners and speakers.

He provides workshops and training nationwide and his various clients have included the National Park Service, Kennedy Space Center Visitor Complex, Audubon Society, Vanguard Charitable, Villanova University, and especially the clients of Steve Harrison Bradley’s communications where Jeffrey is their senior coach.

Jeffrey has also coached numerous speakers to prepare them for Tedx talks. The reason why it’s so important for you today, my audience is because having a Tedx talk in your profile tells people that yes, you’re a doctor and that makes you an authority and an expert, but having a Tedx talk also shows you to be an authority in your field above your colleagues down the street, and it is very impressive to most people hearing about it. So welcome today, Jeffrey.

Geoffrey Berwind:        Barbara, it’s great to be with you. Thanks for inviting me onto the show.

Barbara Hales:             Tell me why is story telling so important as a communicator?

Geoffrey Berwind:        Well, of course it’s the oldest thing we do as humans, right? We’ve been doing it for thousands and thousands of years, but why has it re-surged over the last, I’d say 15 years, I would say that’s because of the internet and the 24 seven, in a sense, bombardment of information coming at us through online, through news media and so forth. And as a speaker and as a business owner, yes, you’re expected to give great information, but how are you going to make an emotional connection? How are you going to be known as a person? Who’s the human behind your business?

Storytelling has resurfaced as an essential communications tool. I would say it’s the number one communications tool because at the end of the day, I can buy anything I want online and if I’m going to m