Episode Details

In this episode, Barbara discusses:

• Benefits of outsourcing digital marketing 
• How digital marketing experts can contribute to your practice 
• Why companies choose to outsource

Key Takeaways:

• You can maintain consistency when outsourcing digital marketing – experts are at your disposal and can research, create, and implement marketing strategies
  
• Different projects require different marketing strategies
  
• All good marketing agencies know that they can be replaced, pushing them to provide the best results

“You need to focus more on what you offer as a service and leave marketing and similar stuff to people who are already experienced in this” —  Barbara Hales

Transcription

015 Barbara Hales- Outsourcing Your Digital Marketing

Barbara Hales: Today, my friends, we’re going to be talking about outsourcing.

When you’re running a medical practice or a small business, time is precious. You know that you need to promote yourself but marketing your brand can take up more time than you have to spend. Outsourcing various activities has grown in the last decade.

According to recent statistics, outsourcing marketing amounted to $85.6 billion in 2018 alone. 62 billion United States dollars of which was provided by IT industry. Here are some benefits of outsourcing your digital marketing. First, you can maintain consistency. When staff are out sick, the practice is concentrating on caring for patients and conducting business. You’re running around taking care of things that you need to focus your attention on.

Marketing suffers and production of content declines. When this happens, search engines like Google detect this and organic rankings plummet. By outsourcing your content creation, you can maintain consistency regardless of any staff problems. Next, experts are at your disposal.

You are paying the team of experts in digital marketing to research, create and implement effective marketing strategies. Thirdly, you get ROI or return on investment.

When you hire a digital marketing expert, you get an increase of leads or more prospective patients to grow your practice. You stay updated.

Marketing is always evolving with new trends and techniques, but you may not be privy to them since your main goal is taking care of your m