Episode Details

In this episode, Barbara and Gayle Carson discuss:  

• Speaking Engagements and their benefits 
• Tips to get on radio shows 
• Topic is key, make them cliffhangers 

Key Takeaways:  

• Establish yourself as an expert in your niche 
• Have a message they want to hear, present it in a way that they want to receive it and establish yourself as the expert 
• Doing a wide variety of media locations will build your credibility 

“When people know who you are, they’ve heard you, and they like what you have to say it all goes to make a brand and build an image.” — Gayle Carson 

Transcription

018 Gayle Carson-Train with an SOB

Barbara Hales:             Welcome to Marketing Tips for Doctors. I’m your host, Dr. Barbara Hales. Today, we have one of the most amazing and inspiring women that I know. It’s SOB, spunky old broad herself, Gayle Carson. Welcome to the show, Gayle.

Gayle Carson:             Thank you so much, Barbara, for having me.

Barbara Hales:             Well, you should hear what this person is all about. As president of the Carson Research Center, she served as a consultant to 50 industries on six continents, advising them on current business trends and cutting-edge opportunities to stay ahead of their competition. The author of five books, she hit the Amazon’s Best Seller list, was a winner of the Best Seller Quill Award and was inducted into the National Academy of Best-Selling Authors. Gayle Carson graduated from Emerson College with a degree in broadcasting, theater and speech. During college, she hosted two radio shows, and began her training in live TV. After college, she moved to Miami and got her first job in two weeks.

One year later, she bought the business and proceeded to diversify its sales base from one to seven divisions and it eventually became the largest independent organization in the industry. As CEO, Gayle managed a diverse staff of over 350 people, graduated more than a million students from her training programs and personally managed the company’s complex payroll. While serving as CEO of her business, she received her doctorate from Southeastern University. Selected as a 2007 Legend of the Speaking Profession, she hosted Entrepreneur’s Women in Business radio show, wrote for them and had articles in More magazine. Currently, she hosts over a dozen radio shows per month and is the founder of the sobradionetwork.com. She is also the only woman in the world who has a doctorate, a CSP, meaning Certified Speaking Professional, CMC, which is Certified Management Consultant and an FIMC, meaning Fellow to the Institute of Management Consultants. Whoa, reading everything makes one in awe and exhausted.

Gayle Carson:             How sweet you are, Barbara.

Barbara Hales:             Tell us a bit about Carson Research Center.

Gayle Carson:             Well, Carson Research Center is the management consulting arm of what I do. That’s where I’ve been working with corporations and so forth to help them in a lot of different arenas. Not only the people areas but marketing and strategy and really trends, because businesses so up and down to