Episode Details

In this episode, Barbara and MacKenzie discuss: 

• The advantages of choosing Blubrry
• Tools and client data Blubrry offers
• Tips to think about when starting a podcast

Key Takeaways: 

• Blubrry’s philosophy is your podcast should be yours and be in your control
• The more links and relevant information you include in your episodes and notes, the more people will be able to find you through search engines 
• Consider being a guest on a podcast to test it out

“Don’t be afraid to start and then once you do, don’t be afraid to publish. You can always edit back later, and you can just get started now.” —  MacKenzie Bennett 

  Transcription

020 MacKenzie Bennett-Using Podcasting to Market

Barbara Hales:             Hi, this is your host, Dr. Barbara Hales, with another exciting episode of Marketing Tips For Doctors. Today we have MacKenzie Bennett. She’s a Marketing Service Coordinator and has been with Blubrry Podcasting since 2015. She is involved with the direction and implementation of Blubrry’s initiatives, which perfect the tools, breadth, and substance of content creation. MacKenzie manages Blubrry’s customer relations and outreach, including the lucrative affiliate program, which by the way, is available to all of you, even if you’re not just podcasters.

Now, some of you at this point may be saying, “Great, but what is Blubrry?” So for those of you who are uninitiated, Blubrry is a server that hosts podcasts. And at this point I’d like to welcome you to the show.

MacKenzie:                Thanks so much, Barbara, for having me on.

Barbara Hales:             MacKenzie, how did you come to work for Blubrry?

MacKenzie:                I started about less than a year outside of college and had worked in college radio and majored in media and business and I had very vaguely known of Blubrry in the past and I just was looking for a job in my field and stumbled upon it. And here we are. I started out doing a little bit of everything and over the years have solidified what I do a little bit more, each and every year.

Barbara Hales:             Well, I know that Blubrry has the largest podcast directory, with over 700,000 shows, and all that even though it was only founded in 2005. So, if I was looking as a newbie for podcasting, why would I choose Blubrry over all the other sites?

MacKenzie:                The biggest reason to choose Blubrry is because of really our philosophy, that your podcast should be yours and be in your control. And all of our services focus on that idea. We encourage podcasters to use a WordPress website to, one, have a site for their show in general, which is great for an audience. But two, because you can get an RSS feed from a website that does not have our name in it or a competitor’s name in it. Essentially, you’re keeping your name with your podcast. And all of our services are based on the ability to create and go very quickly and publish easily and make sure that you are in charge of what you’re doing.

Barbara Hales:             Another thing that I really appreciate about Blubrry, w