Episode Details

In this episode, Barbara and Doug discuss: 

• Using a podcast to boost your community 
• Distributing your podcast
• Figuring out your show format

Key Takeaways: 

• A podcast can be an engaging tool in social media
• Make sure to use royalty-free music, otherwise you risk your podcast being bumped 
• Having the goals of your podcast outlined first will give your podcast direction  

“Let the pro’s do what the pro’s do best, and you do what you do best. Don’t worry about the learning curve of all that back-end admin to do your show.” —  Doug Sandler 

  Transcription

022 Doug Sandler

Barbara Hales:             Welcome to the latest episode of Marketing Tips for Doctors. This is your host, Dr. Barbara Hales, and today we’re talking about podcasts. Health professionals and businesses nowadays are increasingly using podcasts to improve their prospects. And for those doctors considering a concierge practice, podcasting is a powerful marketing tool.

Podcasts have become the new talk radio on mobile devices. In fact, the increased usage of mobile devices has led to the explosive growth of podcasting. Today we have the good fortune to have Doug Sandler on the show, a maven in podcasting. Doug is a business leader with over 30 years of experience building a successful business as a professional speaker, writer, entertainer, and podcaster producer. His book, Nice Guys Finish First as a number one ranked Amazon bestseller. And his podcast, The Nice Guys on Business has been downloaded, get this guys, nearly 3.5 million times in 175 countries. Welcome, Doug.

Doug Sandler:              I’m just tired listening to that. Thanks Barbara. Thanks for having me on the show. I’m excited to be here and congratulations on the early success of your new show, and it’s not so new anymore. You’re getting to be a veteran at it, so congratulations to you.

Barbara Hales:             Yes, thank you. One of the benefits, as you know of podcast is having increased traffic. They help you reach out to new audiences for your business. They build familiarity with a wide range of audiences, and your audience may recommend the podcast to others who may be interested in them, thus increasing your reach considerably. I think you’re a great example of growing downloads, Doug, and traffic generation. Could you please tell our audience how you attracted more listeners and how you got your meteoric rise?

Doug Sandler:              Sure. And I appreciate you asking the question, good one. In the beginning, when I first started podcasting back in 2015 I really didn’t know all of the benefits to podcasting. I had no idea what it was about, how to really reach an audience. And we just stumbled upon some really great strategies that would help us boost our community. First way that we use podcasting to boost our community is by actually going on other podcasts. When I come on a show like yours, I’m exposed to a whole different market. I’m exposed to doctors that are listening for marketing tips and while that might not necessarily be a direct line of who my ideal customer is, it’s amazing ho