Episode Details

In this episode, Barbara and Lawrence Cazan Cassini discuss: 

• The evolution of Lawrence’s career in the wellness and preventative health sector.
• The development of a new biomarker scanner used to measure levels of antioxidants in skin cells.
• How knowing a patient’s antioxidant absorption can help tailor a diet specific to their needs.

 
Key Takeaways: 

• 70% of non-communicable diseases are preventable through better nutrition.
• Discussing nutrition with your patients as an untapped marketing angle. 
• Preventative health care is the future of medicine.

 
“Around the United States is a tsunami beginning right now, which is in this preventive medicine field.” —  Lawrence Cazan Cassini
 

Transcription

Barbara Hales:             Welcome to another episode of Marketing Tips for Doctors. Today we’re lucky to have with us Lawrence Cazan Cassini. He is originally from Rhodesia, and is a successful top-level executive originally to an international tobacco corporation for many years. He traveled internationally through 20 countries in South America, Europe, Asia, North America, and Australia. He is fluent in Spanish, Portuguese, Italian, French, English, and two African dialects.

Despite his many business successes, a traumatic event forced him to re-evaluate his priorities in life. As a result, Mister Cassini has been devoted to alternative and complimentary health and preventive care since 1984 including Reiki, nutrition, and mind/body techniques. He opened a wellness center contracting several therapists as well as establishing an organic food café.

Six years later he was introduced to innovative science and technology, which allowed him to validate what he knew to be true all along about nutrition. With this technology and the backing of a 34 year old company with nearly 80 resident scientists Lawrence sold his wellness center, and now works with teams in several countries. His primary focus is with healthcare professionals,  pharma and medical sales reps with particular emphasis on preventative medicine.

Lawrence   welcome to the show.

Lawrence Cassin:        Thank you.

Barbara Hales:           It’s a  pleasure having you here. Tell me how do you work with practicing physicians? I understand that you’re representing Pharmanex. How do you help them? And, by the way, the reason for this talk today for marketing tips for doctors is two-fold. As physicians, you should be showing your patients that you are concerned about their nutrition, and secondly by doing so it is great marketing ploy because a lot of your competitors are not doing so. So, tell me, Lawrence, how do you work with practicing physicians?

Lawrence Cassin:        Consider that about 70% of non-communicable diseases are preventable, such as cardiovascular disease, hypertension, diabetes type two, lots of cancers. For those 70% of non-communicable diseases that are preventable the common denominator  is nutrition, generally speaking. I’m not trying to over simplify it, but generally it’s a question of nutrition. And, yet, we spend 80% of our healthcare budget trying to fix what’s preventab