Episode Details

In this episode, Barbara and Marcella discuss:

• The need for retraining women to stand out and take credit for our accomplishments and authority in a way that is recognized by all.
• The five keys for authority
• Crashing through the glass ceiling with women supporting women and men supporting women.

Key Takeaways:

• We have to communicate to men at the highest level in the language that they understand, including specifics and numbers (which you may need to research beforehand).
• Start with an I statement, then dial back give a recitation of facts. This will hit the categories of authority but without the blow back.  
• Women must support women. As a result of the #MeToo movement, there is less mentoring happening of women, especially at the highest levels. It is up to us to lift one another.

“What we need to do is, all of us, raise more women up together. When we do that, then we actually have the greatest amount of success.” —  Marcella Allison

 Transcription

Barbara:         Welcome to another episode of Marketing Tips for Doctors. This is your host, Dr. Barbara Hales.

Today, we have a great episode because we have Marcella Allison joining us. She’s the CEO of Copy Harvest LLC and the founder of Titanides LLC.

This is an organization dedicated to promoting female entrepreneurs, marketers and copywriters. As a copywriter, she currently works with some of the top direct response companies in the industry. Her clients — And get this because this is so impressive. Her clients include the Motley Fool, Bottom Line, Advanced Bionutritionals, Money Map Press, Metabolic Living and so many more. I can’t even mention them. Her copy has generated over $100 million in sales for financial trading services, alternative health supplements and information products.

As a mentor and copy chief, she leads Money Map Press’ proprietary training program for inhouse and freelance copywriters. She also mentors over 600 women in the Titanides. In 2018, Marcella was awarded Copywriter of the Year by American Writers and Artists for her outstanding performance and the impact that she had on the copywriting industry. She’s a featured speaker at industry events. Marcella is the co-author of “Why Didn’t Anyone Tell Me This Sh*t Before?”

Marcella:       Stuff.

Barbara:         A selection of wit and wisdom from women in business. As the founder of the Titanides, she is dedicated to building a new arena where dynamic, creative women co-mentor, elevate and support each other on the journey to success.

The reason why I have this as an episode in Marketing for Doctors today is because, you know, it saddened Marcella to see so many successful brilliant women questioning their own authority and self-worth. I can certainly relate to that as I was ignored at a medical round table years ago.

Marcella:       Hmmm.

Barbara:         Where all of the male physicians where called upon to give their opinions and I was just skipped over. The leader of the group didn’t even realize that he was doing it. What’s more? The other male members in the group didn’t even realize that they were doing it. So, welcome to the show, Marcella.

Marcella:       Thank you. Oh my god, that story just like, uh, goes straight to my heart. I mean, we’ve all been in