Episode Details

Using data to market Doctors’ practices and the use of telehealth (with automation of communications)

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In this episode, Barbara and Bobby discuss:

• Creating dynamic content for your potential clients.
• The future of the delivery of medicine and medical care even beyond the current pandemic.
• Connecting any program you are using now to Launchpadds.

 Key Takeaways:

• Launchpadds can be great for telehealth providers as your target audience is everywhere.
• Marketing is more than just knowing the basic stats of humans. If you have specific data about who your avatar is specifically you can spend your marketing dollars on campaigns that will go further.
• Using a system, such as Launchpadds, it can help you to best connect with your target audience and best serve those in your realm.

“Just because they don’t convert right now, doesn’t mean they won’t convert in three months, or six months, or two years. Keep those targets in your system and convey to them that you are the expert that they know and they can trust.” —  Bobby Brodney

Transcript

Barbara:      Welcome to another episode of Marketing Tips for Doctors. This is your host, Dr. Barbara Hales.  Today, we have with us Bobby Brodney.

He is the founder and owner of Launchpadds. Launchpadds helps companies build autonomous communication systems which enable a business to capture a plethora of data from leads and then use that data to facilitate sales absolutely for better communication. They work with software platforms designed for sensitive data according to Bobby. So, welcome to the show Bobby.

Bobby:     Well thank you so much, Barbara. It’s such a pleasure to be here with you today.

Barbara:    This is such a timely topic. I’m so delighted that you could make it here today for our listeners. What makes you different from most other marketing agencies out there?

Bobby:     Well, I think one of the biggest differentiating points was my background in political science. When I first started dealing with data was when I would look into behavior data and opinion data as per what a politician would need in order to run a really successful campaign. But going forward I started working more in the marketing realm and I realized that data is essentially what drives choices that people make based off of what they are seeing in the world or online.

I think that is one of the most crucial elements that separate my business from a lot of other businesses in the marketing world because most people that are marketers  know that this type of science exists but they don’t actually apply it to their business the same way that I do.

Barbara:       How can you help doctors use this data to increase the number of patients they serve when data is so highly regulated?

Bobby