Episode Details

In this episode, Barbara and Lori discuss:

• How Lori struck out on her own and grew her business from a one-woman show at the kitchen table to her current 2 agencies.
• The myth of work-life balance.
• Lori’s work and activism with suicide prevention and awareness.

Key Takeaways:

• When you are stepping away from work, like on vacation, completely disconnect and give yourself the time away. 
• Be proactive with your customers, don’t just set it and forget it.
• COVID is going to change the landscape of telemedicine completely, even after the current crisis has passed.

“People can follow a video far better than they can follow written instruction.” —  Lori Hibma

TRANSCRIPTION

Barbara:         Welcome to another episode of Marketing Tips for Doctors. I’m your host, Dr. Barbara Hales.

Today, we have with us Lori Hibma. She is an entrepreneur and has had the experience of going from a one-woman operation at the kitchen table to running two marketing agencies that serve clients from coast to coast. As a beloved CEO and leader, she shares a wealth of wisdom and knowledge acquired while building her business and leading a dedicated team of marketing professionals.

One of Lori’s many strengths as a businesswoman, presenter and speaker is that she is not afraid to tell it like it is. She’s open and candid about other subjects that are near and dear to her heart such as family, adoption, PTSD and suicide prevention. As a podcast guest and host, Lori recognizes that one of the biggest challenges facing podcasters is finding guests who are sharp, witty and know how to keep an audience interested. Lori’s insights and both professional and personal stories from her experiences keep audiences and listeners simply captivated. So you’re in for a treat today. Welcome, Lori.

Lori:               Thank you, Barbara. It’s great to be here. I appreciate you having me on.

Barbara:         How did you get started as a business owner? I think that for many people hearing that you got started out of your house and then progressed to where you are now has piqued the curiosity of a lot of people. A lot of ears are perking up.

Lori:               Yeah. I mean, it’s a fun story. I worked in a medical office as a practice administrator. And while I was there, I finished my degree in IT, IT with an emphasis in multimedia. So, marketing has always been in my blood prior to that. I was in hospitality and tourism. I’ve done a lot of different types of jobs. Prior to that, I had my own photography business. I’ve always had a little bit of a bend towards being an entrepreneur and being on my own. So, while I was working there, somebody put a little bug in my ear. They even asked me the question. Why are you working for somebody else? And so, it was a fun journey to start. The idea was I was going to — I lived in Michigan at the time and we were coming up on winter and I just kept thinking about the fact that I really didn’t want to go out in the snow.

Barbara:         It’s cold there.

Lori:               Yeah, it’s cold.

Barbara:         That’s why I live in Florida.

Lori:               That is — I mean, really honestly