Episode Details

In this episode, Barbara and John discuss:

• What SEO stands for and how it can help grow your business.
• Pushing versus pulling to get users to find you.
• Claiming your Google My Business.

Key Takeaways:

• There is more to SEO than just building a website.
• You have to understand the user intent. It’s a journey. Nobody is going to buy something right off the bat.
• Consider your worth – leave SEO to the professionals and stick with what you do best and are trained for.

“If you really want to grow your business and scale and position yourself as the expert, pay someone to [do the SEO for you].” —  John Vuong

Transcription 

Barbara:         Welcome to another episode of Marketing Tips for Doctors. This is your host, Dr. Barbara Hales. Today, we have with us John Vuong. He is the owner and founder of Local SEO Search. He helps small- and medium-sized businesses rank on Google and dominate their local market. John puts a strong emphasis on relationships and treats his clients like family wanting to not only help them rank but to help their business grow and succeed. Welcome to the show, John.

John:              Well, thank you for having me, Barbara. I’m excited and hopefully I can share some great insights on SEO with your audience members.

Barbara:         I’m sure so. A lot of our listeners may not know exactly what SEO stands for. Could you fill them in?

John:              Oh, definitely. SEO is short-form acronym for search engine optimization and what that really means is organically or naturally appearing on Google search results without paying per click. So usually, it’s not the ad portion of the search result but the natural. So, anything below the ads which is the map and below the map. So how do you become more visible for people who are looking for you to generate more traffic to your website.

Barbara:         Well, that’s so important. Let’s face it. If you are listed on page 25 of a search, you might as well not exist. People are not going to really go beyond page one or maybe the first half of page two. So it’s like you’re not listed. They’re trying to find you and they don’t even know you.

John:              Exactly.

Barbara:         Could you let them know how it can help their practice by boosting their rankings?

John:              Definitely. The most important thing a lot of business owners have to understand is it just doesn’t happen as easily as building a website, right? It’s not like Google realizes because there are billions of websites that are now in operation. And therefore, Google has to somehow sort them and give preference to people that they deem would satisfy that user’s search query.

What you have to do is position yourself as that expert or that thought leader or authoritative figure in your local domain, those specific keywords that you want to dominate. What we advise clients is run a good business and we help them elevate the offline business to a digital footprint where then you would then appear more, become more visible and become that expert. But really, you have to understand some of the signals that Google is looking for to attract and position yourself as