Episode Details

In this episode, Barbara and Sarah discuss:

• Freeing up time without it costing a fortune in operating expenses.
• Cleaning up your emails and social media accounts and repurposing created material.
• Having a social media platform as a medical professional. 
• Staying connected and investing in yourself.

Key Takeaways:

• Match your marketing to your ideal client (pediatricians will have a different marketing strategy than an orthopedic surgeon). 
• Ask people for help. Ask for what your patients want to know more about and things that matter to you and to them.
• When you communicate with patients from your heart, it is going to show.
• Measure by metrics, don’t measure by emotions. 

“Your practice your business can have that same big brand feel when you get really, really clear and really dialed in to what you want it to look like.” —  Sarah Tugender

 Transcription

Dr. Barbara Hales:      Welcome to another episode of Marketing Tips for Doctors. I’m your host, Dr. Barbara Hales. Today, we have with us Sarah Tugender. Welcome to the show, Sarah.

Sarah Tugender:          Thanks for having me.

Dr. Barbara Hales:      Sarah has used her passion for health with her drive to free up space in practitioners’ schedules for 15 years. She creates processes and systems for healthcare practices to free up space in their schedule. The benefit is that they don’t have to burn the candle at both ends, avoiding the burnout that is prevalent in the industry. She travels up to a dozen times a year to speak on stages across the country. Sarah’s messages include living according to your priorities, incorporating business strategies that work for your network, and leveraging the power of social media. It’s a pleasure to have you here today, Sarah.

Sarah Tugender:          I am so thrilled to be here. I’ve been bingeing on your podcast, taking notes, and this is such a cool place to be right now in helping practitioners grow their businesses. I think this is a nice time for people to not just work in their businesses, but actually work on their businesses.

Dr. Barbara Hales:      Absolutely, and you have such an interesting niche yourself that our listeners are going to want to hear about. How can practitioners free up time without it costing a fortune in operating expenses?

Sarah Tugender:          Yeah, that’s a really great question. I find that what ends up happening is… and I can only really speak from experiences, what I’ve seen not just from my clients, but what I’ve seen firsthand. I like to say that I grew up in medicine. I was born the same year that my dad started medical school, Barbara. I think you can appreciate just how absolutely crazy that must have been, right? So, he went to go take his first exam, and went up to the blackboard and wrote, “Sarah. Born October 16th. Seven pounds, six ounces,” right before he sat down at Tufts University right outside of Boston.

Dr. Barbara Hales:      Well, that’s remarkable because I can tell you the stress for medical students is really off the charts. I would say that about 95% of the medical students that were married at the time we entered school were divorced at the end of medical sc