Episode Details

In this episode, Barbara and Josh discuss:

• Why physicians need to have a social media presence and how to choose your social media platform. 
• Working with influencers in your community with a targeted and engaged audience. 
• Being conscious of your marketing, social media, reviews, and other content talking about your business. 

Key Takeaways:

• You are responsible for your own branding – don’t stress about being on all channels, but focus on one and dominate that one. 
• Even when the current crisis is over, telehealth will not be over. It is a trend that will continue and will not go back to what it was before. 
• Video always strips away 10% of your energy – you have to add in 10% more than you are used to. People don’t want polish, they want approachableness. 

“Most people overvalue the visibility of being on TV or being quoted in Forbes or being quoted anywhere, and they undervalue the authority that they get from that sort of placement. If I were being really smart, and I wanted to get a lot of return on investment, I would totally max out squeeze every single bit of authority you can get out of every placement you get.” —  Josh Elledge

TRANSCRIPTION

Barbara:         Welcome to another episode of Marketing Tips for Doctors. I’m your host, Dr. Barbara Hales.

Today, we have Josh Elledge with us. Josh is a U.S. Navy veteran. He became a serial entrepreneur launching Up My Influence to help entrepreneurs like himself attract the perfect audiences and grow their brands without high costs. Josh believes UMI has a moral imperative to help entrepreneurs own their expertise, share their wisdom, and serve the world with their collective messages while helping members grow revenue. UMI was the natural outgrowth of his first startup savingsangels.com which grows more than $6 million in sales with less than $500 in advertising spend. He did all through building authority and serving audiences in the media.

Josh is a frequent speaker at business and startup conferences including social media marketing world and a Tony Robbins event for his Business Mastery grads. He’s the weekly consumer expert on Fox 35 Orlando and News 13. He writes a syndicated column for nine newspapers with total readership above 1.1 million readers and regularly appears on more than 75 TV stations across the country. All told, Josh has appeared in the media more than 2000 times. So we really have a powerhouse here for you today. Passionate about his family, physical fitness, he is an avid fitness geek and 5K to marathon runner and breaking out of Escape Rooms. Josh now lives in Orlando with his wife and three children. Welcome to the show, Josh.

Josh:               Thank you, Barbara. I appreciate it.

Barbara:         Josh, tell our listeners why do physicians need to have social media presence?

Josh:               Yeah. And this comes down to, so for 13 years, I’ve studied and led consumer behavior. And so, I’ve been a syndicated newspaper columnist, syndicated TV consumer expert. And my job is to help consumers make smart decisions. Now, sometimes that means, you know, where they buy their groceries. Other times, that means how they choose a physician. And so you know, I know, we all k