Episode Details

Our guest from this week is Jason Campbell, a growth hacker and one of the sales and marketing leaders at Mindvalley.

About Jason

Jason loves to sell. He’s been perfecting his craft throughout his entire career and for the last 6 years, he’s been a huge part of the Mindvalley sales and marketing team. On his lengthy list of special skills, you can find things such as process mapping, business models, sales, public speaking, real estate investment analysis, internet marketing, CRM, email marketing, landing pages, and conversion hacking. 

Jason is also the host of ‘Impact at Work’, where he guides students to discover the most cutting-edge concepts in productivity, communication, leadership, personal excellence, and breaks them down into more into simple action steps that they can immediately apply.

He is currently focused on defining and developing his personal brand so that he could spread his inspirational message aimed to help people overcome hesitation and embrace personal growth.

Connect with Jason:

• Facebook: https://www.facebook.com/jascampbell17
• LinkedIn: https://www.linkedin.com/in/jascampbell17/?originalSubdomain=my
• Instagram: https://www.instagram.com/jascampbell17/
• Twitter: https://twitter.com/jascampbell17?lang=en

In This Episode We Canvas:

• How Does Mindvalley Plan to Reach Billions of People?

Mindvalley aims to redefine the educational system in order to elevate humanity. Their marketing goals are ambitious, which is understandable as they are trying to change the world! Jason gives us an insight into the approach Mindvalley uses to increase the reach of their message and make relevant partnerships and business connections.

“In the personal growth industry, there are two things that you want to look for. How impactful, structured, authentic amazing is what that person is delivering and second is how many people are they reaching? The fact is, we want to reach a billion lives so we look for people that already have audiences that are already attracted to the personal growth movement and we want to combine as much of this industry together so we can become one big platform that changes lives.” - Jason Campbell

• The Role Purpose Plays in Personal Development

We explore the concept of purpose, highlighting its value and contribution to personal development. Jason proposes an elegant analogy to describe the true purpose of purpose.

“The purpose kind of seems like setting your north star, right? But the point isn’t to get to that star, it’s to sail the sea.” - Jason Campbell

• Is Repetition of Themes Good for the Personal Growth Movement?

Since joining Mindvalley, Jason has been constantly surrounded by thought leaders in the personal growth industry. Having done over 40 in-depth interviews with some of the most renowned experts from this field, he started picking up patterns in their narrative. He realized that certain themes are repeated and that there are certain similarities between seemingly different schools of thought. Still, he understands that this is not an anomaly but rather a necessity that works in favor of those trying to learn, grow, and evolve.

“I think that repetition IS necessary… Everybody has a different way of trying to achieve the same th