Episode Details

Shep Hyken visits with John Ruhin, the #1 Cutco Knife salesman in the world. John shares how he has sold millions of dollars of knives and how it turned into passion to create memorable and appreciated gifts. Today John 's company creates gift programs (that include much more than knives) for clients that span across all sizes and industries. John's philosophy is that appreciation is about the recipient, not the giver. Putting a company logo on a gift turns the gift into a marketing campaign. Sometimes it isn't what you spend, it's what you do. Appreciation can be as simple as a thank you note. It really is the thought that counts. Done well, a "strategic gifting program" can open doors with impossible to reach C-level prospects, create employee engagement, drive referrals and sales, and much more.

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