Episode Details

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Devin Reed, Founder of The Reeder and expert in content strategy, shared a session on building a strong personal and company presence on LinkedIn.

Devin covers:

• Identifying your “one word” to own and dominate a category on LinkedIn.
• Why your content strategy should focus on personal LinkedIn profiles for max reach and engagement.
• A step-by-step framework for producing and distributing CEO or executive-led LinkedIn content.

Timestamps

• (00:00) - - Intro to Devin
• (04:36) - - How to Build Trust at Scale
• (10:29) - - 10 Undeniable Reasons B2B Leaders Should Get Active on LinkedIn Right Now
• (12:41) - - Pick Your “One Word” to Guide Your Content Category
• (17:55) - - How to Narrow Your Audience
• (23:02) - - How to Pick Content Pillars & Topics
• (27:29) - - Outlining Your Production Process
• (29:23) - - How to Measure & Iterate LinkedIn Success
• (34:22) - - Using Company Pages vs Personal Pages
• (35:03) - - Communicating with Your CEO
• (36:15) - - How to Get Your Whole Team Involved in LinkedIn
• (36:56) - - Niching Down with Your “One Word”
• (38:25) - - Prioritizing Engagement on LinkedIn
• (39:36) - - Applying This Framework to Other Channels
• (39:52) - - Revising Your Voice and Tone
• (41:47) - - How to Pick Your “One Word” (Revisited)
• (43:52) - - Reach Versus Teach

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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