Episode Details

Gresham Harkless discusses the importance of knowing your target market, their evolving needs, and outlines key questions that define business success and resource allocation.   He emphasizes the importance of market research, understanding ideal clients, and explores strategies for creating content that resonates with your audience.   In addition, he highlights the importance of focusing on one or two platforms for effective content delivery and highlights the significance of authenticity in engaging with your audience.   Podcast Link: Mission Matters Marketing with Adam Torres  

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