Episode Details

Welcome to this week’s Coach’s Corner! I’m Carla Higgins, your coach and the host of the Double Duty Agent Podcast. This episode is packed with practical, actionable strategies to help you make the most of the holiday season and find new clients for your real estate business.

With Thanksgiving approaching, I want to start by expressing my gratitude for YOU—our listeners. Thank you for tuning in every week, and allowing me to play a small part in your journey toward success. I hope you find our episodes inspiring and packed with ideas to grow your business.

This week, we’re talking about 10 things you can do between now and the end of the year to maximize the holidays and connect with potential clients. Whether you’re looking for fresh ideas or a reminder of tried-and-true strategies, this episode is for you.

What You’ll Learn in This Episode:

1. How to use holiday greetings to connect with your database.
   • Simple scripts to wish your clients happy holidays without sounding salesy.
2. The power of sending holiday or New Year’s cards.
   • Why it’s okay to send cards in January and how to make an impact with small gifts for VIPs.
3. Hosting a holiday open house.
   • Build relationships in your community with a festive, low-stress gathering.
4. Leveraging social media for seasonal content.
   • Ideas for engaging posts, polls, and ways to connect with your audience offline.
5. Including a referral request in your holiday cards.
   • A simple way to remind your sphere that referrals are the heart of your business.
6. Door-knocking with holiday cheer.
   • How to leave a memorable impression with festive pop-bys and neighborhood visits.
7. Attending holiday networking events.
   • Tips for building relationships and collecting contact information at parties and events.
8. Organizing a toy or food drive.
   • Give back to your community while connecting with your sphere and meeting new people.
9. Reconnecting with cold or old leads.
   • Scripts to follow up with leads who may be ready to buy or sell in 2025.
10. Offering a complimentary home valuation.

• Position yourself as a resource by helping homeowners understand their property’s value.

Key Takeaways:

• The holiday season is full of opportunities to build relationships and strengthen connections.
• Focus on nurturing your sphere and being a helpful resource, not just “selling.”
• Implementing even a few of these strategies can set you up for a strong start to 2025.

Next Steps:

• Choose 2-3 (or more) strategies from this episode and commit to implementing them over the next few weeks.
• Let me know how these ideas work for you! Reach out to me at DoubleDutyPodcast.com.
• If you know an agent who could benefit from these tips, share this episode with them!

Help Us Grow!

If you’ve enjoyed this episode, please take a moment to leave a 5-star review wherever you listen to podcasts. It helps us connect with more agents like you who are striving to grow their businesses while managing the demands of dual careers.

Until next time, keep rising as a double-duty agent and building the life and business you dream of. I’ll see you next week!

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