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Brazil to Thriving Austin Practice — with Marcelo Antunes, MD, FACS
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Hello, and welcome to "Beauty and the Biz," where we'll discusshow Marcelo Antunes, MD, FACS, immigrated from Brazil to a thriving Austin practice. Additionally, we'll discuss the general business and marketing side of plastic surgery.
As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I'm also a consultant to plastic surgeons, helping them get more patients and more profits.
Presenting today's episode titled, "Brazil to Thriving Austin Practice — with Marcelo Antunes, MD, FACS."Obviously, running a successful plastic surgery practice is no small feat, but Dr. Marcelo Antunes, a facial plastic surgeon in Austin, TX, has built a thriving practice over the past six years.
Remarkably, when Dr. Antunes moved to the U.S. from Brazil at 26, he had no idea he'd one day run his own successful private practice. Notably, through the help of a professor, he secured a fellowship with a renowned facial plastic surgeon, where he learned not just advanced surgical techniques, but also the critical business strategies needed to run a practice.
Specifically, in this "Beauty and the Biz" Podcast episode, you'll discover the key lessons learned by Dr. Antunes:
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Building Relationships: Firstly, Dr. Antunes stays closely connected with his fellowship peers. They've become a valuable network for advice and troubleshooting challenges.
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Strategic Growth: Secondly, he strategically narrowed his focus to facial plastics, tackling complex revision rhinoplasties to build a reputation and gain referrals from peers.
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Team Culture: Thirdly, his 8-member staff is a tight-knit, supportive team that aligns with his mission of providing outstanding patient care.
Ultimately, Dr. Antunes' story highlights that the journey to business success requires mentorship, networking, and clear strategy.
Practice Growth Resources:- Convert Consults with The Converting Academy
- Retain Patients with KiSS Loyalty Club
- Cosmetic Practice Vault Library
- Schedule Your Practice Growth Strategy Review
Enjoy!
Catherine Maley, MBA
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