Episode Details

Amazon announced FBA fee changes for 2025. Did they raise fees for our sellers again? TikTok is testing something that could be game-changing for sending traffic to Amazon. These and more buzzing news on this week’s episode!

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Update to US referral and Fulfillment by Amazon fees for 2025
https://sellingpartners.aboutamazon.com/update-to-us-referral-and-fulfillment-by-amazon-fees-for-2025

TikTok is quietly testing product links in posts as it looks to boost its reputation for shopping
https://www.modernretail.co/technology/tiktok-is-quietly-testing-product-links-in-posts-as-it-looks-to-boost-its-reputation-for-shopping/

Amazon announces the launch of Rufus, a new generative AI-powered conversational shopping assistant, in beta across Europe
https://www.aboutamazon.eu/news/retail/amazon-announces-the-launch-of-rufus-a-new-generative-ai-powered-conversational-shopping-assistant-in-beta-across-europe

Sponsored Brands forecasting for impressions and clicks is now available in the advertising console
https://advertising.amazon.com/en-us/resources/whats-new/sponsored-brands-forecasting-for-impressions/

eCommerce Growth Outpaces General Retail Sales, Hits 15.6%
https://www.pymnts.com/news/ecommerce/2024/ecommerce-growth-outpaces-general-retail-sales-hits-15percent/

Amazon DSP launches contextual keyword targeting GA in US, UK, CA, AU.
https://advertising.amazon.com/en-us/resources/whats-new/amazon-dsp-launches-contextual-keyword-targeting/

Helium 10 vs. Jungle Scout Accuracy: Amazon Sales Data - h10.me/h10sales

Don't miss the opportunity to learn about these powerful resources that can give you an edge in the competitive e-commerce and Amazon-selling market.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:50 - 2025 Amazon Fees Update
• 04:56 - TikTok Link Testing
• 07:51 - Rufus in EU
• 09:11 - Sponsored Brand Forecasting
• 10:02 - E-Commerce Gains
• 10:48 - DSP Targeting Update
• 12:25 - Helium 10 vs Jungle Scout Sales Data Accuracy
• 16:57 - Helium 10 New Feature Alerts

Bradley Sutton:

Amazon gives its annual announcement of fee changes for the following year. Did they raise fees for our sellers again? TikTok is testing something that could be game-changing for sending traffic to Amazon New updates to Amazon-sponsored brand and DSP advertising. These stories and more on today's Weekly Buzz. How cool is that? Pretty cool, I think.

Bradley Sutton:<