Episode Details

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Alex Ross is the co-founder & CEO at Gregarious, Inc. Gregarious is the company behind Greg, an app dedicated to helping people grow healthier and happier plants. Greg’s community has grown from 100 beta users in August 2020 to over 50,000 monthly active users today.

Alex graduated from the University of California, Los Angeles, and studied data science and statistics at MIT. Alex has worked for companies such as Cisco, The Daily Aztec, and Cannon Trading.

Prior to founding Gregarious, Alex spent 4 years as Director of Engineering at Tinder. Alex also co-founded Enplug, a digital signage company that was acquired earlier this year.

In this episode, you’ll learn:

• The two critical steps in making a successful app
• An ingenious strategy for partnering your app with retail companies
• Why you should involve your customers in content creation

Links & Resources

• Tinder
• Enplug
• fitbod app
• Y Combinator (YC)

Alex Ross’ Links

• Greg app
• Alex’s Twitter: @AreteRoss
• Job opportunities at Gregarious
• Alex’s LinkedIn
• Gregarious, Inc. on LinkedIn

Follow Us:

David Barnard: https://twitter.com/drbarnard

Jacob Eiting: https://twitter.com/jeiting
RevenueCat: https://twitter.com/RevenueCat
Sub Club: https://twitter.com/SubClubHQ

Episode Transcript

Alex: 00:00:00

The two steps in making a successful app business are make something worth using, and then put it in front of the people who would use it.

If you have a plant, and you don’t know what to do with it, we solve that problem.

So, what we did is we reached out to a bunch of plant retailers, “Hey, we will help your customers have a positive outcome with your product.”

Can you put in our little QR code? And now when these retailers ship out a new plant, every single one of them has this little QR code in it.

It led to our first 15,000 users, I’d say. 

David: 00:00:30

Welcome to the Sub Club podcast. I’m your host, David Bernard. And with me as always, Jacob Eiting. Hello, Jacob.

Jacob: 00:00:53

Happy to be here. 

David: 00:00:55

You sound incredibly happy.

Jacob: 00:00:57

It’s great. It’s a Friday, David. The sun is shining. They’re grilling a bunch of chickens in my hometown. I got nothing to complain about. It’s gonna be great.

David: 00:01:05

Our guest today is Alex Ross, founder and CEO at Gregarious, makers of Greg, an app to help you grow healthier and happier plants. Prior to founding Gregarious Alex spent four years as director of engineering at Tinder.

Alex also co-founded Enplug, a digital signage company that was acquired earlier this year. Welcome to the podcast, Alex.

Alex: 00:01:27

Thank you guys. Good to see you. Thanks, David, Jacob.

Jacob: 00:01:29

Hi. 

David: 00:01:30

So, I