Episode Details

Episode 056: Blake Anderson – Trick Plays, Playing Fast, And Having Fun: America’s Most Entrepreneurial Football Coach

Blake Anderson is an incredibly interesting learning leader. I’m very fortunate to now call him a friend. He truly understands the value of creativity mixed with hard work and empowering of his players. We are extremely fortunate to have Coach Anderson share his knowledge with US, the loyal listeners of The Learning Leader Show.

From John Brubaker on entrepreneur.com: Blake Anderson is one of the few in his profession who is keenly aware that the game has changed. College sports, like business, has entered an era where getting great results isn’t who you know or what you know. It’s about who knows you. To get “known” you’ve got to be different or you’ll be invisible.

At a program such as Arkansas State, located in a small town and without the benefit of being the state’s flagship university or being a member of a major conference, great results are contingent on the ability to market better, faster and with less resources. How do you beat the big dogs at their own game with a smaller brand, in a smaller market and/or with a smaller budget? By changing the game.

Call it disruptive or guerilla marketing, but creativity has been at the foundation of the team's strategy. Anderson asks his staff the same question each day: What is no one else doing right now that we can pull off?

Episode 056: Blake Anderson – Trick Plays, Playing Fast, Having Fun: America’s Most Entrepreneurial Football Coach

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