Episode Details

In this episode, Dr. Hales and Suzy discuss:

• Itty Bitty Books’ 30-page concept and success
• Writing a book for business success and media
• Self-promotion and media outreach tips for authors

Key Takeaways:

“A book is a gateway to your business’s success. You can give it to your clients, sell it to them, send it to the media, or distribute it through newsletters. I mean, every single media outlet.” – Suzy Prudden.

Connect with Suzy Prudden:

Website: http://suzyprudden.com/

LinkedIn: https://www.linkedin.com/in/suzy-prudden-a12a7810/

Facebook: https://www.facebook.com/SuzyPrudden/

Amazon: https://www.amazon.com/stores/Suzy-Prudden/author/B001HPRPR8

Connect with Barbara Hales:

Twitter:   @DrBarbaraHales
Facebook:   facebook.com/theMedicalStrategist
Business website: www.TheMedicalStrategist.com
Show website:   www.MarketingTipsForDoctors.com
Email:   info@TheMedicalStrategist.com

YouTube: TheMedicalStrategist
LinkedIn: www.linkedin.com/in/barbarahales

Books:
Content Copy Made Easy
14 Tactics to Triple Sales
Power to the Patient: The Medical Strategist

TRANSCRIPTION (179)

Dr. Barbara Hales: Welcome to another episode of Marketing Tips for Doctors. I’m your host, Dr. Barbara Hales. Today, we have with us a very lovely speaker by the name of Suzy Prudden. Suzy is an internationally acclaimed speaker, seminar leader, and New York Times best-selling author. And what I didn’t know is that she is a former clinician to the President’s Council on Physical Fitness and Sports. I had no idea! Fitness expert, body-mind therapist, hypnotherapist, and empowerment and accountability coach—that’s a lot.

Suzy Prudden: I’ve done a lot, yes.

Dr. Barbara Hales: Always at the forefront of her field, she was a leading pioneer in the fitness industry in the 1960s and ’70s, the body-mind industry in the early ’80s and ’90s, and is now pioneering the power of mindset and action in creating success in business. A serial entrepreneur, she has owned and operated several multi-million dollar businesses and is now the owner and CEO—excuse me—of Itty Bitty Publishing. You’ve seen Susie on Oprah, Good Morning America, and The Today Show. She’s done well over 2,000 interviews on radio and television. At one point, she even hosted her own show in the 1970s on WNBC in New York City, as well as their syndicated networks around the country, and was the on-camera fitness reporter for The Today Show. The New York Times says, “If Susie is talking about it today, the rest of the country will be talking about it tomorrow.” Welcome to the show, Suzy.

Suzy Prudden: Thank you, Barbara. I’m very, very happy to be here.

The Concept and Success of Itty Bitty Books

Dr. Barbara Hales: Well, you know, when you started your Itty Bitty Publishing business, it was so unique and out-of-the-box—it was destined for success.

Suzy Prudden: And it’s been remarkable how it has grown and how it has helped coaches, doctors, health professionals—anybody who is an expert in their field lite