Episode Details

Seth Godin is an entrepreneur, best-selling author, brilliant marketer and speaker who's known for "making a ruckus." He's written 19 bestselling books including Permission Marketing, Tribes, and Purple Cow and has the most popular business blog in the world. Seth also runs the altMBA, a four-week online leadership and management workshop, and hosts the podcast akimbo. On this episode, we dig into Seth's new book- This Is Marketing: You Can't Be Seen Until You Learn to See. We talk about building a tribe, how to earn trust, and the three questions every marketer should ask.