Episode Details
Back to EpisodesReading customers in door-to-door sales, with Conrad Smith and Dave Mock
Description
A talk about how psychology and reading behavior play a role in successful door-to-door sales. I interview two experienced door-to-door salespeople: Conrad Smith, who was a top salesman for a well-known home security system company, and David Mock, who did door-to-door sales for a large, well-known home remodeling company. Topics discussed include: conversation scripts large companies use, and how they work; how even a knock on the door can influence people; the use of ambiguous language (example: “Did your realtor tell you I might be stopping by today?”) to subtly deceive; the use of a fake personal anecdote to gain trust; the importance of getting a customer to physically sign a document; how the mere act of spending time with a salesperson can increase the chance a sale is made.
Learn more about the show and get transcripts at behavior-podcast.com.
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