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STOP the ICK of Selling Retail in your Salon
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LINK to Promo Planner to close 2024:
https://heatherpod.kit.com/c33c065299
LINK to Creating a Retail Experience:
[ 00:00:05]Welcome to the Hair
Hustle Podcast. I'm Heather Podlesney, your salon coach dedicated to helping
stylists master the business side of beauty. Whether you're starting your
journey behind the chair or you're a seasoned pro looking to level up, this
podcast is for you. Each week we'll dive into the tips and tricks you need to
run a successful salon business with topics that will change the way you work
and earn. From budgeting hacks to help you keep more of what you make to time
management tips that will keep your schedule stress-free and the strategies for
boosting your retail sales and nailing that next promotion. Get ready to build
your dream business without burning out. Together, we'll cut through the noise
and get to the root of what makes your salon thrive.
[ 00:00:47
] So grab your shears,
turn up the volume, and let's hustle. Hey, hey, welcome to episode eight of The
Hair Hustle Podcast. Thank you so much, thank you so much for joining me today.
I am so excited to have you to talk about one of my favorite subjects. And
today we are going to talk about the retail hustle and how to make you sell
without feeling salesy, pushy-and we're going to get rid of that ick for you
today. I've got three ways. We all know retail is such an important part of our
business. However, I know many of you are going to say, well, I don't know how
to sell in retail. I know so many of you hesitate to promote products because
you don't want to come off feeling salesy or pushy.
[ 00:01:31
] I hear this so many
times, especially in my one-on-ones, even with owners. And I totally get it. We
are people who work from our heart, and sometimes it's really hard to number
one, charge people what we're supposed to be charging. Last week's episode was
about that. 1. 5% of our sales per week. And then we're going to top it off
with a number of times; off and put the cherry on top with some retail. So a
couple of things that I'm going to share with you right now to start this
episode. Number one, we are not in charge of anyone else's money and it is not
our job to spend someone else's money. We're going to take ourselves out of
their wallet to start this episode.
[ 00:02:16
] The next thing that
we're going to talk about to start this episode is you guys, it is 20**24**, if
you are not making the correct product recommendations for your guest, your
guest is being influenced or being sold to by a 20-year-old on TikTok. Now there's
nothing wrong with the 20-year-olds on TikTok, but at the end of the day they
could be recommending, number one, they might not even be a professional.
Number two, they could be recommending a product but the guest really isn't
understanding exactly why they would use that product. It works for their hair
so it must work for them. Number three, they could be recommending a product
but the I want you to all think about that and we're going to get those
thoughts working through our head and we're going to take a deep breath and we
are going to talk about the three ways to help boost your retail sales in the
salon without feeling pushy or salesy.
[ 00:03