Episode Details

Michael Lovitch has always been interested in the brain, starting with his grad school thesis on hypnosis as a normal avenue for human communication.  Not the weird mystic guru kinds of things… he doesn’t believe in that stuff.  But he focused on the good people with good expectations, and helped launch The Hypnosis Network.

He’d seen all kinds of people selling quack hypnosis programs on the internet, and thought he could offer something real.  If Michael is anything, it’s real.  So when he started consulting with doctors for The Hypnosis Network, he saw them cutting corners with supplements and couldn’t understand why they’d do that. 

Well, aside from a little thing called money… because, sadly, for too many out there it’s all about the bottom line. 

Fast forward a bit and Michael co-founds RealDose with Doctor Steve,  a supplement company focused on giving you the exact dose of the exact plant species using the exact same extraction process as was used in the double-blind studies proving the herb’s effectiveness on real human beings. 

Unlike the guys on late-night TV advertising free trials of their miracle elixir for just $4.95 shipping and handling, Michael takes his supplements very seriously. 

In this podcast, Michael and I have a very candid conversation about the good, the bad, and the ugly of the supplement industry.  We not only hear Michael’s thoughts on futuristic “3-D printable supplement packs,” but we also find out why he’s off chasing wild blueberries in Alaska. 

On the show, we talk about:

·      How to stop getting scammed by online supplement shams.

·      The importance of Dr. Oz.

·      Why 90% of consumers can love a supplement, and 10% hate it!

·      Why Michael’s a “double-blind study” kind of guy.

·      How Alaskan blueberries could help battle childhood diabetes.

·      The future of health:  Printable personalized supplements.

SHOW NOTES

Ø  Apparently it’s super easy to start a shoddy supplement company.  You just go to an expo, pick up a manufacturer, slap your label on the bottle, write up a fake review and put it on the internet.  Then you mark the product way up just so you can sell it for “the cost of shipping and handling.” 

Ø  Often times, these low cost supplement companies pay a dollar to the manufacturer and charge you five dollars shipping of offer it for $69.95 with a thirty day money back guarantee.  But they have no location and don’t answer their help lines.  Guess who’s winning? 

Ø  Here are the six steps shoddy supplement companies take to sell you an inferior product online:

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